Jean-Paul Tréguer, PDG, diplômé EDHEC

28 années en agences marketing et communication : Synergie Kenyon et Echkardt (chef de publicité 1978 ), Saatchi & Saatchi (directeur clientèle et développement 1980), MGTB (Directeur général 1982), puis Pdg du groupe MGTB-Ayer jusqu'en 1995 avec 230 collaborateurs, 17 filiales.

Il est PDG fondateur de TVLowCost en octobre 2004, le 1er réseau d'agences à importer la méthode du Low Cost dans la publicité TV. Nouvelle filiale de son groupe : Senioragency , le 1er et seul réseau international spécialiste des baby-boomers et +50 ans, créé en 1995 et implanté à ce jour dans 11 pays. Le groupe Senioragency-TVLowCost est ainsi devenu en quelques années le premier acheteur d'espace TV pendant la journée sur TF1, F2, F3, F5 et M6. Depuis début 2005, il a produit plus de 300 nouveaux films publicitaires pour le seul marché français.

Jean-Paul Tréguer est également Président du conseil de surveillance et co-fondateur de Seniorplanet SA, société mère de www.seniorplanet.fr, le portail Internet leader sur le marché des Seniors, lancé en mars 2000, ainsi que de www.femmesplus.fr et plus récemment www.medisite.fr . La société Seniorplanet a été introduite à La Bourse de Paris le 6 juillet 2006.
JP Tréguer a écrit plusieurs livres marketing chez Dunod : "18 Règles d'Or pour séduire les Seniors " ( janvier 96) " Le Senior Marketing " (3 éditions à ce jour) qui sont traduits en plusieurs langues. Son premier livre en anglais : " 50+ Marketing " (Mac Millan) est sorti en avril 2002 dans une trentaine de pays. " Les Nouveaux Marketings " (Dunod 2003) développe la théorie de la " mort du mass-marketing " et prône les marketings segmentés : marketing générationnel, gay marketing et ethnic marketing. Avec " Les 18 secrets de l'infomercial TV " (La Factory 2004), Jean-Paul Tréguer a popularisé la technique de l'infomercial TV dont le groupe est devenu le spécialiste en Europe. Senioragency est à l'origine de ce nouveau style de publicité TV en formats plus longs que la moyenne, diffusés pendant la journée sur les grandes chaînes nationales, l'infomercial TV mettant souvent en scène des portes-parole célèbres comme :Pierre Arditi, Raymond Poulidor, Carlos, Guy Marchand, Caroline Tresca, Claude Brasseur, Robert Hossein, Claude Lelouch, Michel Galabru... En octobre 2004, il a consacré un ouvrage au Celebrity Marketing : " Mettez une star dans votre moteur " (La Factory 2004), en juin 2005, il a accompagné l'introduction en Bourse de seniorplanet par un livre : " Les seniors et Internet " (La Factory 2005).

Avec Rodolphe Muller, associé et directeur de la création, il a rédigé : " LowCost attitude " (La Factory 2005). En 176 pages, le livre dénonce les erreurs et caprices des agences de publicité et des centrales médias traditionnelles qui ont tendance à surenchérir de manière spectaculaire les coûts des campagnes télévision. Ce livre, particulièrement polémique, est solidement étayé de nombreux exemples qui démontrent qu'on peut être efficace en TV avec des budgets sans commune mesure avec les sommes habituellement évoquées pour aller parler de sa marque sur le petit écran. Un livre qui déplaît considérablement aux " pubeurs traditionnels" et qui interpelle les annonceurs petits, moyens ou grands !

Jean-Paul Tréguer, totalement bilingue en anglais, anime de nombreux séminaires en entreprises un peu partout dans le monde, il est également conférencier et intervenant pour HEC, ESSEC, Sciences Po, The Economist, CEGOS, Institut du Merchandising, IIR, Les Echos, L' Efma...

E-mail : treguer@tvlowcost.com ou mobile : + 33 (0) 6.08.21.03.98

Site : jean-paul-treguer.com

Rodolphe Muller, DG associé et Directeur de la création

Né en 1974, Rodolphe Muller est titulaire d'un D.E.S.S. de Marketing obtenu à l'Université de la Sorbonne. Ce jeune père de 2 garçons s'est très vite passionné pour le marketing générationnel qu'il a largement exploré tout au long de ses études et dans le cadre de son mémoire de troisième cycle ("Le Senior marketing : du marketing générationnel au marketing intergénérationnel") et mis en application tout au long de sa carrière.

Cet engouement pour le marketing générationnel l'a amené à participer en 1998 au lancement d'un nouveau titre de transport pour les jeunes (la carte Imagine R), puis à contribuer activement en 2000 au lancement de www.seniorplanet.fr, le premier magazine en ligne pour les + de 45 ans, en tant que Directeur de Clientèle. Pendant plus de 2 ans, il aide de nombreuses entreprises (Accor, AGF, Axa, Beiersdorf, CCF, Danone, Europ Assistance, Procter et Gamble, Médèric, Nouvelles-Frontières, L'Oréal Paris, Peugeot...) à développer avec succès leur stratégie de communication à destination des baby-boomers et des seniors sur internet.

Il rejoint ensuite Jean-Paul Tréguer en juillet 2002, comme Directeur de la création de Senioragency Paris pour l'aider à développer l'agence en France et à l'étranger. En l'espace de 2 ans, l'agence parisienne a produit plus d'une centaine de spots TV et est devenue discrètement, mais rapidement, l'une des agences de publicité les plus dynamiques de son secteur.

En octobre 2004, fort de son expertise TV, il lance avec Jean-Paul Tréguer, TVLowCost, l'agence qui démocratise la pub TV, en prenant la responsabilité des équipes créatives de l'agence fortement mises à contribution... plus de 300 films TV ont été tournés sous la responsabilité de Rodolphe Muller en à peine 4 ans d'existence de TVLowCost Paris ! Son background marketing fait de lui un directeur de création avec les pieds sur terre et qui n'oublie jamais qu'une publicité poursuit toujours un objectif commercial.

Rodolphe Muller anime aussi régulièrement des séminaires sur le marketing générationnel et sur la revitalisation des marques en entreprise, dans des écoles de commerce et des universités.

E-mail : muller@tvlowcost.com ou mobile : +33 (0)6 33 77 99 39

Jean-Marc Segati, CEO TVLowCost Belgium

Born 1965, has spent 18 years working in advertising. First as Account Executive for Saatchi & Saatchi, he worked for several major brands such as IBM, Beiersdorf and Nabisco.

Then Account Manager (Hertz Europe, UAB, BMW, Vichy...) before joining Grey Belgium to establish Grey Direct. Account Director and European coordinator on BP and BAT, several major Clients won locally (Delhaize, Mitsubishi...) and Internationally (SAS, Skoda...).

He moved in 1995 to main Grey as Business Director and, in1997, opened Senioragency in Belgium, a new concept soon to be a great success and an independant company. A natural evolution for Jean-Marc then was creating Nextage, a multi segment global agency whose main goal is to help advertisers dealing with new audiences. Now a Strategic Consultant for various leading companies (Unilever, Coca-Cola, AXA), as a reknowned expert of generational marketing, he is increasingly dedicated to finding new business solutions for his Clients.

TVLowCost is to date the most innovative of them. Launched in November 2004 just after France, TVLC Belgium is already handling several brands on Belgian TV.

E-mail : segati@tvlowcost.com or mobile : +32 477 37 73 64

Known to Jean-Paul for some years and having established Senioragency in London, Andrew has now set up the London end of the expanding TVLowCost network. He too is a great believer in its high potential - especially for Challenger Brands, his forte these past 14 years at his own agency founded in 1990: Mitchell Patterson Grime Mitchell.

Andrew now has 30 years of experience in marketing and communications working from London. With two degrees from Glasgow [Hotel & Catering Management and Marketing], after working as a Chef in The Ritz Piccadilly he joined the small Grey Advertising agency in 1974, moved to the larger Y&R in 78, the fast-growing Publicis in 83, and then started his own MPGM agency in 90 with 3 close friends. In 2004, the 4 Partners wanted to move on in their respective careers, and happily so; they sold the agency plus 5 specialist companies to their respective managements and each is now embarked on new challenges.

Going back in time, if Grey was all about learning the advertising ropes on John West, ICI, BAT and Timex, Y&R was about consolidation as Account Director on big accounts - P&G, Cadbury, Richardson-Vicks and Heinz. His move to Publicis gave him senior management and group experience as Group Vice Chairman of 9 companies. He has now worked on over 150 Client companies, over 200+ brands and on a heady 120 pitches! All experience was then combined in 90 as he successfully launched MPGM. Its focus was on Challenger Brands - providing New Insights to secondary brands, all being heavily out-gunned by their competitors and so needing superior strategic and creative firepower in response. Finally, and with broad International brands experience by this time, MPGM joined Interpartners in 96 - Europe's largest 34-strong independent agency network - where Andrew effectively took the number 2 role to the Chairman. His sole focus now is ensuring TVLowCost's success in the UK.

E-mail : mitchell@tvlowcost.com or mobile : +44 (0) 7989 839927

Joerg Lathwesen, CEO TVLowCost Germany

Joerg Lathwesen is an International Creative Director, who started his career at Ogilvy Germany and in the USA, later BBDO and D'Arcy where he was CCO for the European Alfa Romeo Account. Then leaving for the Ayer Group as CCO and a partner. He met Jean Paul Tr?guer and worked with him as creative counterpart and creative coordinator on the European Beiersdorf account and its successful Nivea range. During his career he has served such demanding Clients as Philips, Colgate, AT&T, Henkel, Continental Tyres, Ritter Sport, Telekom Germany, Olympus.

In 1995 he decided to run his own agency and became the main partner of ESKOM Hamburg, serving Clients like Ferrero.

J. Lathwesen is a well-known Jury President and Guest Speaker to many top Tourism companies in Germany during celebrations for the annual 'Tourism Oscars' for the most creative communications campaigns.

In August 2005, after a couple of months preparation and looking for the right staff for the business, he decided with JP Treguer to launch TVLowCost Germany as a partnership, sharing that same visionary idea for the network. First reactions from the German market have been genuine enthusiasm for the simple but brilliant premise behind TVLowCost. Flattery indeed from this particularly economically-minded country, leave alone its Clients!

E-mail : lathwesen@tvlowcost.com or mobile : +49 17 25 121 882

Nico Petrelli, CEO TVLowCost Italy

Nico Petrelli born 1962, after the economic degree, takes several Business Administration and Marketing Masters at the Bocconi University in Milan.

At the present, besides being owner of a Consulting Marketing Agency and a Adv. Agency, he is Marketing & Advertising teacher in post-lauream courses at the Macerata University.

He worked for 15 years as Marketing & Communication Director in popular italian and american brands and for this reason, he knows well the real requirements, necessities and demands of the companies that are client of traditional advertising agencies.

In 2000 he made a "Great Step" and , thanks to the acquired experience, from client he became owner of a Marketing Consulting Agency and besides he set up an Ad Agency.

In the first months of 2006, he "fell in love" with TvLowCost. He started to work with Andrew Mitchell ( Ceo TVLowCost UK) and an intense collaboration with JP Tréguer. In September 2006, he prepares the launch of TVLowCost Italia.

E-mail : petrelli@tvlowcost.com or mobile : +393391117006

Frank Halbach, President TVLowCost Canada Inc.

Born in Wolfsburg, Germany in 1963, Frank Halbach joined the TVLowCost team in June of 2006 and is now the president of the Canadian operation. Frank grew up in Canada and returned in 2003 to begin his own communications consultancy after twelve years with major agencies around the world.

Frank spent seven years with DDB in Germany, France, the U.K. and Singapore with responsibility for international clients such as Henkel, Barclays Bank, Budweiser and Volkswagen. His last posting with DDB was as managing director of their Beijing office. After DDB, Frank joined Wensauer and Partner in Germany as a partner. He was entrusted with the mandate of opening a new office in Nuremburg and overseeing the "business to business" operations of the group.

Frank met Jean-Paul Tr?guer in Paris and they soon agreed on the potential of the concept within the context of North America. Due to the rapid expansion of private labels in Canada, driving unsupported brands from the shelves and the shear number of companies not represented on television due, until now, to the prohibitive costs of a television campaign, the decision was made to open a TVLowCost office in Toronto.

E-mail : frank@tvlowcost.com or mobile : +14166942733

Estelle Saint-Martin, Vice President TVLowCost Canada Inc.

After 10 years in the French political world as a PR and communication director for first rank personalities (Deputies, Ministers, etc.), Estelle Saint-Martin discovered the world of advertising with Euro-RSCG and then DDB.
Traveling around the world with her husband, a manager for DDB International, they decided, to settle in Toronto, Canada in 2000.

Estelle and Frank met Jean-Paul Tréguer in Paris and they soon agreed on the potential of the concept within the context of North America.

The decision was made to open a TVLowCost office in Toronto in 2006.

Estelle, who today has more time to dedicate to the operation, now that her daughter is going to school, is a key member of the TVLowCost Canada team. Estelle also decided to direct her energy towards the success of TVLowCost Quebec, for which she is completely responsible.

Her knowledge of both France and Canada, gives her the opportunity to promote people, events, companies, products in both countries with equally high competence.

E-mail : estelle@tvlowcost.com or mobile : +14165715524

Hakan Vitestam, TVLowCost Sweden Inc.

Håkan Vitestam, founder and principal partner in Senioragency Stockholm.

A successful advertising agency, since 2002 in Sweden, that has established itself as the obvious choice in 50+ marketing. Håkan, with more than twenty years experience from advertising and Marketing as Creative Director and Strategic Planner , and a Bachelor of Arts
from University of Lund, is well equipped to support companies develop communication and strategies towards the 50+ consumers.

Håkan has won several advertising awards for well known brands like IKEA, Telia (telecom) and Ving (tour operator), and developed successful brand- and communications strategies for companies in categories like food and travel.

He has been partner in Advertising Agencies like Lowe Brindfors (Sweden and Norway – responsible for establishing of the subsidiary in Norway), Blanking and JWT, and during the last five years worked as freelance Planner and Communication Consultant.

E-mail : vitestam@tvlowcost.com or mobile : +46 709 89 51 00

Toby Detter, TvLowCost Sweden Inc.

Toby (Thorbjörn) Detter, founder and principal partner in Senioragency Stockholm.

Senioragency is the successful advertising agency, since 2002 in Sweden, that has established itself as the obvious choice in 50+ marketing. Toby is one of Europe top experts in the field of Customer Management (CM) and in strategic marketing. His academic background is from Lund University, Master in Chemical Engineering, and Marketing studies from Uppsala University.

Toby has methodologies and tools that have emerged from implementation of Customer Management and Brand strategies across more than 30 countries within the Shell Group of companies.

Over the last 20 years, Toby has gained a wide experience, including industrial and consumer operation as well as successfully implementing very large projects with results recognised on the international arena.

Examples of projects are implementation of CRM strategies in Europe across 16 countries, developing and implementing both consumer and industrial brand platforms, establishing Scandinavian marketing and sales organisation in a highly competitive environment.

E-mail : detter@tvlowcost.com or mobile : +46 709 55 55 29

Eric Legras, TVLowCost Spain Inc.

French. Eric Legras has more than 20 years experience in the field of marketing and communication (Promo 2001, Bassat Ogilvy, GG Graphic…) and in the past few years he has specialized in the area of Strategic Marketing for Health and Medicine as the founder of TheDoctorFactory. Now, additionally, he is a founding partner of TVLowCost Spain.

E-mail : eric.legras@tvlowcost.es or mobile : +34606344321

Guillem Recolons, TvLowCost Spain Inc.

Spanish. Guillem Recolons has more than 20 years experience in the field of advertising. He has worked for Tiempo BBDO, J Walter Thompson, Bassat Ogilvy, Saatchi & Saatchi and Altraforma, among others.

He is currently a consultant as founding partner of Lateral Consulting and now TVLowCost Spain.

E-mail : guillem.recolons@tvlowcost.es or mobile : +34639330110

Linda Reichard, TVLowCost Spain Inc.

American. Linda Reichard has more than 20 years of international experience in marketing and communication.

She recently has worked as an Account Planner for Ogilvy Mexico, and is currently an associate with TheDoctorFactory and TVLowCost Spain.

E-mail : linda.reichard@tvlowcost.es or mobile : +34 620 924 406

Chris Schultz, Director

Chris Schultz has been both sides of the fence – brand marketing and advertising.

He has 14 years brand marketing experience in NZ and the UK - in the wine industry with Mildara Blass and Glengarry and with FMCG company Griffins Foods managing the ETA brand.

Chris is also Managing Director of Senioragency New Zealand, TVLowCost’s sister agency. His experience in tapping into baby boomers and seniors is unrivalled in New Zealand.

E-mail : schultz@tvlowcost.com or mobile : +64 9 309 4080

Simon Healy, Managing Director

Simon’s been in the New Zealand ad industry for almost 25 years. He set up Spawn Advertising, a boutique Auckland ad agency in 1999.

He has held roles of Group Account Director at M&C Saatchi and prior to that, Group Account Director at Saatchi & Saatchi, Auckland.

He has worked across most categories from Airlines to FMCG brands. Simon’s years of experience in developing ad campaigns sets a solid foundation for TVLowCost New Zealand.

E-mail : simon@tvlowcost.co.nz or mobile : +6421398333

Jim Lurie, President TVLowCost USA

Jim brings more than 20 years of marketing and advertising expertise from both the client and agency side of the business. Jim’s skills are evident when developing plans that align marketing initiatives with corporate objectives in a way that maximizes budgets. Jim’s agency stops include a number of the global players such as Hakuhodo, Lowe, FCB and McCann Relationship Marketing. And over the past 4-plus years he has been a founder and partner at Owens, Kopilak, Klein, Lurie LLC (o2kl). Over his agency career Jim has been fortunate enough to work with such prestigious brands as American Express, AARP, Coldwell Banker, MSN, USPS, AT&T, Chase, NEC, Xerox, Marriott, BlueCross BlueShield, Sprint and Black and Decker. He continues to work with many of these great companies.

Stops on the client side of the business include NYNEX (now Verizon) and Cablevision, where he was responsible for major marketing initiatives.

Throughout his career, Jim has earned numerous awards, including Effies, Echos and Mark awards for Excellence in Cable Marketing.

It was this mix of client and agency side experience that drove Jim, and his partners, to look for a disruptive business model that breaks with the traditional High-Cost agency way of doing business and delivers better price performance without sacrificing quality. It was this drive to change the market and address the “more with less” desire of many clients that led Jim and his partners to join the TVLowCost global network and bring this unique value to businesses in the U.S.

E-mail : lurie@tvlowcostusa.com or mobile : 917-543-2896